Target in the U.S. has confirmed that it will shortly open a series of made-for-Target shops selling everything from candy to clothing. And another retail flash, the vast discount chain will soon begin selling Apple goods in “expanded displays”. (Target hesitates to call them shops just yet). Christmas sales were not great at Target so its announcement that it will test the Apple concept at 25 of its retail locations this year is a strategic move to jump start sales. Apple already has small stores within Best Buy locations, but enlarging its presence at Target would make the computer, phone and music brand more accessible to everyday shoppers who are not necessarily looking for electronics. Target already sells some Apple products, like iPads and iPods, but it does not sell Macintosh computers.
