Members of the steering committee of the as-yet unformed and unnamed South Bayview Business Improvement Association have met in recent days and voted to name their future organization the Bayview Leaside BIA. The vote of the five members was 3 to 2 with two members voting for the name South Bayview. According to committee member Trae Zammit, owner of Smokin’ Cigar, the majority of three felt that there may have been a useful “Leaside cache” to their choice. Zammit said he had favoured South Bayview as the name. The street has been so known for many decades. Mr. Zammit said it seemed probable that the name of the BIA would require new street signs and a “re-branding” of the business district. Presumably new signs, approved and installed at some unknown future date, would mean shoppers would walk out to Bayview Leaside as opposed to South Bayview. Where this matter goes now seems to depend on both political and popular sentiment. It cannot be formed before a formal vote is taken to create it. A recent meeting of Bayview Ave. merchants voted 52 to 25 to create a BIA. This would seem to mean that new association would contain well over 70 members. Would a vote among all the members be taken to gauge the popularity of a BIA name? In addition, Josh Matlow (Ward 22) has made it clear he favours a name which gives suitable recognition to those who live to the west of Bayview Ave. He has expressed approval of the name South Bayview BIA. And indeed, what are Mr. and Mrs Cleveland Street to think of a BIA which is named Bayview Leaside. On learning of the vote Mr. Matlow said he loves Leaside but is proud to represent and live with his family in Davisville. He said the naming of the BIA must be about inclusion. East York Mirror
