Canada Goose IPO flies above and beyond market guessing

That Canada Goose is one high flyer. The Canadian coat maker boasted a capitalization of $2.3 billion at the end of the first day of its share offering. The stock ended at $21.53, down a bit from mid-day peaks. Canada Goose chief executive Dani Reiss says that valuation was warranted. The firm claims Canada Goose revenue has been growing at a compound annual growth rate of 38.3 per cent for the past three years. “I spend every waking moment of my life trying to earn everything we’ve already accomplished,” Reiss said. “We believe greatness is out there. We want to build an enduring legacy that will last for many, many decades, if not centuries and beyond.” The company plans to develop new products like footwear and bedding to give customers who have already purchased parkas something else to buy, a strategy that could “potentially detract from the appeal stemming from the scarcity of our brand,” according to the prospectus.