Google dodges Genericide, remains a protected trademark

Genericide is what happens when your trade-marked name becomes generic. Many names, like Aspirin, are under constant assault of Genericide, but Bayer still maintains the patent in 80 countries including Canada. So three wise guys tried to claim that the trade name Google was so commonly used that they could just swipe it and sell it in handy domain names like They were slapped down by the Uniform Domain Name Dispute body and now an Arizona court has told them to go away too. Consumerist