German footwear giant Adidas doesn’t want to be distracted by hockey so it will sell off CCM to Toronto based Birch Hill Equity Partners in a deal worth $110 million US. Adidas got CCM by default when it absorbed Reebock, which had previously hoped to expand in hockey with the CCM brand. THe CBC tells a history familiar to every adult who ever rode a CCM bicycle. It was founded in 1899 under the name Canada Cycle and Motor Company making bikes and car parts. In 1905, CCM began manufacturing skates using scrap metal from the bicycle and auto parts factory. The company went bankrupt in 1983, ceasing production of bicycles, but the skates division continued independently under the CCM banner. It has 500 employees in Canada ana manufactures in Montreal.
