They say the Internet’s first big year was 1994. A bit more than 20 years later, Sears Canada liquidation sale at 54 stores across Canada was proving again how real the impact has been. Happy people lined up in Scarborough off the Golden Mile and elsewhere to see what they might like at the advertised 20 to 50 percent off. It seemed like mostly 20 percent off to many shoppers. Eager to avoid bankruptcy, the one-time retail giant is counting on hordes of shoppers to scoop up discounted merchandise, fixtures and equipment as soon as possible. But despite the everything-must-go sales Sears still has to survive as a company once restructuring is complete, marketing professor David Soberman of the Rotman School of Management told CBC. “They have an obligation to their shareholders,” says Soberman. “They’re not trying to squeeze every last penny (but) just like any company they’re trying to make themselves as profitable as they can.”
