A Leaside man, Dave Martin, has created a new lower alcohol beer to fit a “parents lifestyle.” His company is called New Standard and one of its promotional moves is the distribution of 6,000 New Standard leaf bags to homes in Leaside, Davisville and the Yonge and Eglinton area. As to the beer, it is described by Mr. Martin as being made with premium malts that produce brew that is golden in colour with a pleasant floral aroma. malty body and balanced smooth finish. Sounds nice. The pay-off for those to who get up in the morning is the 3.2% alcohol content. New Standard says: “Our focus is on ‘grown-ups’, parents, adults – people who want the reward of socializing and some drinks, but still have real-life responsibilities – jobs, kids, house-work.” New Standard can be ordered at the Leaside Pub, Originals and on a rotating basis at The Local and at the Leaside Curling Club. Martin says a full launch in December will see New Standard in LCBO and grocery stores.
