In the midst of a dreary Canadian winter, there’s nothing quite like getting on a bright pink, Florida-themed subway train. TTC passengers were able to board flamingo-pink subway cars and disembarked at subway stations decked out in Florida-style colours and City insignia earlier this month. The agency targeted stations that corresponded with Florida cities in similar geographic areas. For example, Yorkdale, which sits at the Yonge-University-Spadina line’s northwest corner, was reimagined as the Florida city of Pensacola. Union Station, the southern tip of the line, became Florida Keys, which is Florida’s southernmost point. The activation was led by Tampa-based agency Spark, which conceived the idea largely because the Yonge-University-Spadina line is shaped somewhat like the state of Florida — Media in Canada
