You have seen the new Starbucks logo, absent the Starbucks name. Now listen to the squeals of anger and indignation from Starbucks customers. Self-described Starbucks fanatics were not impressed and, among hundreds of comments on Starbucks’ website, called for the company’s name to be put back into the logo. “Who’s the bonehead in your marketing department that removed the world-famous name of Starbucks Coffee from your new logo? This gold card user isn’t impressed!” wrote one customer who identified herself as MimiKatz.
Another wrote: “I have been a big supporter of (Starbucks) since the early days, taken expensive rides in taxis to get my morning coffee, even waded through two feet of snow in my business suit … but I do not see the logic of your Business Development folks for the removal of the Starbucks name.” Executives said the logo, designed in-house, would be phased in, appearing first on paper products like cups and napkins in March. Starbucks declined to say how much it would cost to switch to the new logo.
Another wrote: “I have been a big supporter of (Starbucks) since the early days, taken expensive rides in taxis to get my morning coffee, even waded through two feet of snow in my business suit … but I do not see the logic of your Business Development folks for the removal of the Starbucks name.” Executives said the logo, designed in-house, would be phased in, appearing first on paper products like cups and napkins in March. Starbucks declined to say how much it would cost to switch to the new logo.
