The evolution of the Starbucks logo left to right, the original 1971, 1992 re-make and January 2011 withiout the name. The new, all-green logo lands as Starbucks plans to expand the number of branded products it sells outside its own cafes. “Even though we have been and always will be a coffee company and retailer, it’s possible we’ll have other products with our name on it and no coffee in it,” Chief Executive Howard Schultz said on a webcast. Does that make it for you? Some will call it being too smart by half. Starbucks loses name from new logo
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The evolution of the Starbucks logo left to right, the original 1971, 1992 re-make and January 2011 withiout the name. The new, all-green logo lands as Starbucks plans to expand the number of branded products it sells outside its own cafes. “Even though we have been and always will be a coffee company and retailer, it’s possible we’ll have other products with our name on it and no coffee in it,” Chief Executive Howard Schultz said on a webcast. Does that make it for you? Some will call it being too smart by half. 