I’ll drink to that!
The National Hockey League reached a new seven-year endorsement agreement with SABMiller Plc’s MillerCoors and Molson Coors of Canada, marking the largest corporate sponsorship in league history. The agreement, which begins with the 2011-12 season, is said to be worth $375 million. Financial terms weren’t disclosed by the NHL in a news release announcing the partnership. Molson Canadian will replace Labatt as the official beer of the NHL in both the U.S. and Canada, the NHL said. Coors will share some of the sponsorship in the U.S., according to the league.