If customer loyalty statistics are correct, it seems a good bet that many streets, including South Bayview might support more than two coffee shops. Right now we have Starbucks and Second Cup. But in the U.S, Starbucks customers in locations like South Bayview indicate that only 42 percent of them could be called “loyals.” In fact, it seems that significantly more — 53 percent — are “roamers.” These are people who find their coffee in the same neighborhood but from different coffee vendors. Similar studies at Dunkin Donuts and McDonald’s revealed the same thing. At least 53 percent of customers roamed. The significance of these patterns became clear when it was found that the roamers purchased a hot beverage and/or breakfast nearly twice as often as loyals.
