It seems amazing, but there is a lot of serious talk about the end of the Lincoln marque at Ford Motor Company. Lincoln has been in a sales spiral and last year sold fewer cars that BMW. The totals were 85,828 Lincolns to more than 100,000 Bimmers. In an effort to try and stimulate falling sales of it’s North American luxury brand, Ford has announced it will be spending $1 billion in a last-chance revitalization effort. Ford has said that for the time being, it remains committed to revitalizing it’s premier marque, though today, $1 billion doesn’t go a long way in the automobile business, especially for an entire brand.
