Make sure your door is on the street

As the Moore Ave. Loblaws goes to 24 hour service (post below) a time-honoured bit of advice to retailers comes to mind. It’s this: Make sure your door is on the street. One wonders whether Sobeys was thinking about this when it moved into the SmartCentres location on Laird Drive. Actually, “on Laird Drive” is a bit misleading. Sobeys is so far away from Laird Drive it might as well be in the Don River. We’re sure they do business there but there must be thousands of potential customers for that store who don’t know it exists. And little signs near the street don’t cut it. Your door is either on the street, or it isn’t. It’s almost as bad as Loblaws decision to build a superstore on Redway Drive. It must be a deeply regretted decision at the big grocery chain. Hidden away off Millwood Rd., this store is clearly under used by shoppers.