“Next station Hyundai! Hyundai is next!” We forecast very few things here at the South Bayview Bulldog but simple prudence insists that someone try to imagine what it will be like when the TTC enacts its new policy of permitting corporations and institutions to name subway stations. They actually approved the plan just the other night. Will car makers get control of the PA system to urge commuters off the subway and into a comfortable Elantra? Some dreamers say Ryerson University should put its name on the Dundas Station. But can Ryerson pay? This is about money. The serious money will come from the banks. Who will be the first to grab the King Street stop? Or will the Five Sisters all have to go together — “Attention please: CIBC-BMO-Royal-Scotia-TD stop.” The consequences seem overwhelming. What if more money can be made by selling the name of the whole subway line? “Attention northbound Proctor and Gamble riders. There is a delay for track work at the Starbucks-Rosedale station. The track work is sponsored by Target.” And what if the TTC takes to selling names serially, like the theatres? We’re still looking for the Canon. Picture courtesy Yonge and Roxborough News
