Sears Canada has hired a seasoned merchandising executive as it readies itself to face competition from Target and others. The newcomer is Steven Goldsmith who has been appointed executive vice-president of merchandising, apparel and accessories. He previously served as executive vice-president of the online division of Limited Brands. Goldsmith has also had hitches with Amazon, SmartBargains.com and ShopNBC. The company says Goldsmith will provide direction for the company’s styles and trends in a wide range of departments covering both men’s and women’s apparel as well as footwear, cosmetics, jewelry and children’s nursery products and toys. Last month, Sears Canada nipped off Calvin McDonald, a former executive at Loblaws, to become chief executive. At Limited Brands Steven Goldsmith managed the marketing and merchandising of websites for brands like Victoria’s Secret and Bath and Body Works.
