The new CNN concept ‘coffice’ (coffee-office) offers customers free wi-fi, computers and printing services, and features CNN content across different platforms, including a live feed of the CNN International channel on a large screen, the latest CNN newswires on a digital ticker and computer terminals featuring cnn.com and cnngo.com. Oh sure, there have seen all sort of commercial, free hot spots in Starbucks and elsewhere, but this is the full up largely free office. It can’t be cheap. Even $4 lattes won’t cover it all. No, it’s a scheme to drive viewership. Will it work. Here’s what the cable service says. “CNN Café is not just another coffee shop, but an information hub for locals to get the latest international news from CNN, as well as a chance to learn English in a more comfortable, relaxed environment,” said Ron Lee, senior vice president and general manager of Turner Entertainment Networks Korea.
