To read the linked news release is to realize how smart are the boys and girls at Scotiabank and Maple Leaf Sports and Entertainment. If branding is everything, this one’s got it all. The most tangible tidbit for the public out of this arrangement is stated as follows in the release: “Over the course of the partnership, the Maple Leafs, Marlies and Scotiabank will provide a range of exciting experiential fan initiatives and community programs that will include youth skills development and women’s hockey.” Let’s hope so. Both the bank and the hockey club have profited hugely from public loyalty. Let them show is their colours. News release.
