Rogers Communications is going to let subscribers buy their TV channels on an a la carte basis. Giving in to pressure from the CRTC, subscribers will be able to start with a so-called “skinny” package and add channels at will for a personalised channel lineup. “We think this Rogers-first is a very positive step forward for the industry and for consumers,” Rogers chief marketing officer, John Boynton, said in a statement. “We look forward to working with our content providers to measure the results of this trial to ensure it works for everyone.” Viewers in London, Ont., will be part of a four-month trial for the so-called “pick and pay” cable service. Starting with a baseline package of must-carry and other standard channels for $20 per month, users can then add on additional channels in groups of 15, 20 or 30.
