Joe Fresh to open 700 stores at J.C. Penney

An aggressive move by owner Joe Mimran to open 700 Joe Fresh stores in the U.S. The shops will be located in the J.C. Penney department stores across many states. The shops will range in size from about 90 to 230 square metres and are set to open next April. As they open, the Fresh stores will carry the signature inexpensive clothing for the style year 2013. That’s dresses, T-shirts, denim and silk blouses. Joe Mimran said in a statement today that he was proud to partner with “one of America’s most iconic department stores.” The Canadian brand opened a temporary summer location in East Hampton, N.Y., last year. Joe Fresh has six stores in New Jersey, New York and Long Island.