Fido looks for a new dog to play Fido

RELEASE — Returning this summer by popular demand, the Fido Casting Call™ 2 contest will search for the next dog to star in an upcoming Fido advertisement. Open for submissions across Canada on August 13, Fido Casting Call 2 will support the Lions Foundation of Canada Dog Guides, a non-profit organization that provides Dog Guides to Canadians with disabilities. Dog owners across Canada are encouraged to get their pooches brushed up, competition-ready and captured on camera striking their favourite pose. Dog owners can enter the contest by submitting a superstar image of their dog online at www.FidoCastingCall.ca, and dog lovers can vote daily for their preferred pooch until September 10, 2012. For each vote, Fido will donate $1 to Dog Guides Canada, up to a maximum of $200,000. Dog Guides Canada will use the funds donated by Fido to train and place 10 Dog Guides with Canadians with disabilities. To help get your dog ready for the competition, an All Star Prep team of groomers will be onsite at local Fido Casting Call 2 park events August 18 to 19 in six Canadian cities: Vancouver, Calgary, Winnipeg, Toronto, Ottawa and Montréal. Additional information and event details are available at www.FidoCastingCall.ca.