South Bayview Bulldog reader David DeMelo has a complaint about the rather in-your-face cosmetic surgery ads featured on the rear of local TTC buses. Mr. DeMelo wrote to say that the ad for the Toronto Cosmetic Clinic highlights procedures like Dermal Fillers, Breast Enhancements and (he warns) Vaginoplasty. Mr. DeMelo says that “women already deal with enough body image issues. There’s no need to promote cosmetic surgery of one’s privates as a mainstream procedure. As a Father of two little girls, I dread the evolving world of the perfect woman’s body that mainstream media and advertising continuously promote. I sent a note to Councillors Stintz and Matlow via Twitter but was met with crickets. I’d much rather see a dating website advertisement for cheating married couples on the TTC. Oh wait, that already happened and didn’t go over so well.” Mr DeMelo says the cosmetology ad denigrates Toronto and “sends the wrong message.” He notes that ads are carried on the 88, 28 and 11 route buses.
