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| Sarah Kavanagh |
Pepsi in the U.S. has announced that has removed a chemical ingredient from Gatorade and other soft drinks because consumers believe it is dangerous. The ingredient is an emulsifier, brominated vegetable oil (BVO) which is also used as a flame retardant and has other industrial uses. It is still legal to use the chemical in foods in the U.S. even though it has been banned from human consumption in many countries, including Canada. The catalyst for Pepsi’s action was a petition containing more than 200,000 names circulated by a 15-year-old Mississippi girl, Sarah Kavanagh (inset).
