Busy day at the new Overlea Blvd Target store

The official opening of the Target store in the East York Town Centre has seen a busy day. Shopping carts overflowing with boxes and bags were the norm. The new store is a colourful and highly interactive experience given the many staff on duty. The parking lot was full. Spaces were taken by arriving shoppers the moment they were vacated by others. Merchants in the mall said they had noticed an increase in traffic because of the Target store. Target has said that it was surprised at the cost of re-fitting the old Zellers location but a look around provides some clues on where the  money went. The original pedestrian-only escalator has been replaced with a a modern four lane lifter — up and down lanes for people and two more lanes up and down for shopping carts.