Jelly Modern Doughnut will be an O and O

Rita, Roseanne and Chef Grayson

Rita Tripathy of the “Jelly Sisters” (Rita and Roseanne) writes to note that the first of the Jelly Modern Doughnut shops to be set up in Toronto will be owned and operated by the Calgary company that created the brand. Rita says their collaborator in specialty doughnut-making, Chef Grayson Sherman, is going to create “some great doughnuts for Toronto”. In a 2011 interview Grayson told the website 101 “If you work with quality and you understand it and you approach it with a respect you’re going to end up with a wonderful final product. I’m a huge advocate of comfort food. I’m probably at the complete opposite end of the spectrum from molecular gastronomy. I feel that just because we’ve reached a level of evolution in the technology that we can do it, it doesn’t mean that we should.”