Overlea Target store opens Tuesday a week early

The new Target store in the East York Town Centre on Overlea Blvd. will open tomorrow (Tuesday, March 19, 2013) a week earlier than was previously planned. Other Targets in Ontario will also open as the company tries to catch up with the demand it has seen at its three pilot openings in Guelph, Milton and Fergus. Speaking to the National Post, a vice-president of the firm said Target has actually had the shelves stripped at the three ex-urban stores. He said Target had been “slammed” by unrelenting demand for its goods. There was a media day at the Overlea Target today.  The executive said “we haven’t been able to recover [in those three stores] because we are always surprised by the demand — we don’t get a day off in these stores.” Target had “tweaked” its expectations and fulfillment related to initial replenishment at the stores as a result, he said. We haven’t been able to recover [in those three stores] because we are always surprised by the demand”