Joel Matlin, the larger than life face, voice and all around cheerleader of the home security firm AlarmForce has been fired as CEO of the company. The decision installs Anthony Pizzonia as interim president and CEO, according to the Star newspaper. It will come as a surprise to the public at large that it would even be possible to fire Mr. Matlin, so deeply established is his identity as the founder and boss at the home security firm. In fact, as the news stories indicate, he owns merely eight percent of the shares. Clearly the questions out-number by a long shot the simple facts of the announcement that Mr. Matlin is out and that Mr. Pizzonia is in as CEO. Why was ths done? Will Matlin continue to be the public face of AlarmForce? Will this avenue even work, if he isn’t the CEO? Bells will be ringing with those who own AlarmForce systems. Toronto Star
