World Vision Canada’s “No Child Should Ever be for Sale” fundraising campaign is unfortunate. It is a simple-minded appeal that employs maximum guilt and zero context. Judge for yourself. Give them a donation. It may make a child’s life nicer. But it won’t change tribal conduct and endemic corruption. Above all, this whopper of a guilt trip is a terrible way for Canadians to relate to the issues of the undeveloped world. And it makes people think that the TV spot is all about getting the donation.
