Forum Research, a Canadian firm, has done a survey relating to customer satisfaction at large retail stores. The results seem to suggest that Target has not fulfilled the high expectations that people had for it. At the same time, the company has mounted a very large renovation of stores — some 68 so far, including the outlet in the East York Town Centre on Overlea Blvd. Target has also constructed from scratch a supply chain to Canada which includes three distribution centres. The main complaints from consumers are that goods sometimes seem to be in short or erratic supply and prices are higher than those paid in the U.S. Globe and Mail.
