Apple sells coloured phones for big money

iPhones are  being marketed a lot like cars these days. Apple introduced two new ones, the 5C and 5S, today and the high-end one, the 5S model, comes in three prestigious colours (those on the right). Everyone will know that you have the expensive one because of its colour. Wow. Anyway, the Globe and Mail has made an attempt to add up the said-to-be exciting new features. The market was unimpressed. Depending on the model and memory load these two phone will cost anywhere from about $200 to about $400.