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| Bulldog April 17, 2013 |
In his monthly letter to constituents Josh Matlow (Ward 22) describes how the large sign we photographed last April became no more. It’s cool mistress promised an “evolution in modern condo living” (Stop snickering, it means lady). For $199,000 sometime, if approved, and built, you would be evolutionized on the exciting Eglinton LRT. What a thrill. Or, maybe you would rather live over a candy store. In any case, Mr. Matlow’s chagrin is understandable and he is on a private war against condo signs promising the world, especially when the buildings haven’t been approved. This sign went down after the Toronto Sign Variance Committee met to discuss what is called a first party sign proposal for the monumental message at 2221 Yonge St just south of Eglinton Ave. Approval was sought for the sign, a full 524 square metres in size. The maximum is 100 square metres. So it had to come down.
