The appearance of the trademarked names of three potentially lethal prescription drugs on women’s casual fashions has created a firestorm of protest in the U.S. The shirts were created by celebrity favourite Brian Lichtenberg for the California fashion chain Kitson and are marketed with the suggestion that their young purchasers should “Pop one on and you’ll feel better. Doctor’s orders.” Manufacturers of the three tranquilizer drugs, Adderall, Xanax and Vicodin, are threatening to sue and are demanding the shirts be withdrawn. For his part, Mr. Lichtenberg, has thrown up the “art” and “parody” defense saying he wants to “open the door to much needed dialogue” — or tons of money perhaps At last notice, Adderall is banned in Canada and the others available by prescription only.
