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With the YouTube viewing clock closing in on an astounding 2,000,000 lookies, WestJet must be well satisfied wtih its Christmas promotion stunt. Briefly, airplane loads of Calgary-bound passengers were asked electronically what they wanted for Christmas as they prepared to board their flights. While the planes were in the air some 175 employees and agents were hitting the stores to find the correct present and match them up with the boarding passes of the WestJet fliers. On landing, the disbelief, delight and in some cases tearful emotion of being handed your most-wanted gift by the company’s head office staff made for a promotion that it is hard to put a price on.
