Some curious advertising posters for Guinness ale have surfaced after more than 77 years lost in the archives. One of them shows the original Volkswagen at the time of its creation in Hitler’s Germany. It is titled “People”s Car, People’s Beer.” The ads were created at the behest of the Dublin office of the brewing firm and are said to have caused embarrassment in the London office. Germany and the U.K. were at peace in 1936 and there was a warming of relations generally because of the Olympics held that year in Germany. But the Nazis were exhibiting worrisome behaviour both at home and externally. The posters were drawn by John Gilroy, who produced most of the company’s classic advertising The images, which were never used, include a smiling German soldier holding a pint of stout with the slogan ‘It is time – for a Guinness’.The Mailonline says one picture features a Wehrmacht soldier holding a pint with the caption, ‘It’s time for a Guinness’, while another features toucans with beer glasses balanced on their beaks flying above the Olympic stadium which is draped in Swastika flags. The paintings are all originals, made using oil on canvas, and would have been used to mass-produce poster copies, but were never actually used. The images, which are now thought to be worth £1.2million, feature in a new book, Gilroy Was Good For Guinness, written by former Guinness brewer David Hughes. Mail Online 1936 “People’s Car, People’s Beer” poster surfaces
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Some curious advertising posters for Guinness ale have surfaced after more than 77 years lost in the archives. One of them shows the original Volkswagen at the time of its creation in Hitler’s Germany. It is titled “People”s Car, People’s Beer.” The ads were created at the behest of the Dublin office of the brewing firm and are said to have caused embarrassment in the London office. Germany and the U.K. were at peace in 1936 and there was a warming of relations generally because of the Olympics held that year in Germany. But the Nazis were exhibiting worrisome behaviour both at home and externally. The posters were drawn by John Gilroy, who produced most of the company’s classic advertising The images, which were never used, include a smiling German soldier holding a pint of stout with the slogan ‘It is time – for a Guinness’.The Mailonline says one picture features a Wehrmacht soldier holding a pint with the caption, ‘It’s time for a Guinness’, while another features toucans with beer glasses balanced on their beaks flying above the Olympic stadium which is draped in Swastika flags. The paintings are all originals, made using oil on canvas, and would have been used to mass-produce poster copies, but were never actually used. The images, which are now thought to be worth £1.2million, feature in a new book, Gilroy Was Good For Guinness, written by former Guinness brewer David Hughes. Mail Online 