Has Loblaws axed Nutshell with a rhyming tweet?

A rhyming tweet from Nutshell on King would seem to be the way Loblaws has chosen to announce that it has “aborted” its ballyhooed pilot plan to battle Whole Foods. Last July,  the company created quite a flurry when it announced the imminent opening of Nutshell Live Life Well.  Julija Hunter, Loblaw’s vice-president of public relations told the Toronto Star: “It’s a convenience-based, fresh food led drugstore model — a new version of a health store.” The much-discussed location for Nutshell was a restored old building downtown that green people could feel good about — 500 King Street West. Well, there is enough bogus information flying around Twitter that it’s good to take everything you read with a grain of salt substitute. But  a tweet from Nutshell on King seems to say it all, even though it is a rather unorthodox way of telling the public the plan is off.

Since last July, Nutshell’s Twitter account has been full of “can’t wait for you to open” impatience and faux health advice like “Sitting is the new smoking.” But then, out of nowhere, the above tweet about pistachios and the need to abort. Oh dear.