Further to our post about the Eaton Centre’s new billboard campaign to capture the Twitter generation comes the release of a statement and video (right) which seeks to reinforce the name of the mall. After all, in the demise of Eaton’s, and Sears short-lived successor of the same name, the image of the Eaton Centre has become a little fudged. Now Owners Cadillac Fairview are out to make you remember (and like) Toronto Eaton Centre. The Toronto is an addition to the name so proudly broadcast in the halcyon days of the shopping mecca (left)
