Loblaws stores to sell European farmed salmon

Loblaws says it will be the first retailer in North America to sell a farmed salmon from a European agency which certifies quality and environmental conditions. As Canada’s largest food retailer Loblaw is said to be making the move to help it compete in the intense grocery market. The salmon to be sold in Loblaws stores starting in April is certified by the  Aquaculture Stewardship Council (ASC). ASC is a  an independent, not-for-profit organization based in the Netherlands that certifies responsible seafood farms, processors and distributors around the world that produce Atlantic salmon, Arctic char, shrimp, mussels and oysters. Loblaws is also the  largest retailer of seafood in Canada but it faces intense competition both in the numbers of alternative grocers but in presentation of their goods. The gradations of “organic” and specialized food is rather dizzying. Consumers appear to be divided in their preferences and in how assess the stylization or “spin” attached to certain brands. In South Bayview, the fracturing of the meat market goes on. Rowe Farms Meats is said to be ready to open an organic meat and poultry outlet at 1617 Bayview Ave. and Whole Foods will open in the new commercial centre at 1860 Bayview next year. Cumbrae at 1638 Bayivew is a busy retailer of quality meat as are White House Meat at 1523 Bayview and Andy Elder’s popular Grilltime on Laird Drive at Kenra Ave.. And that does not begin to count the other well known supermarkets that populate South Bayview. CBC