Loblaws try at cracking 1,000 wheels of cheese

Waiting to be cracked

Saturday, March 22, 2014 at noon Loblaws at 321 Moore Ave. will participate in another typically dubious — but invariably entertaining — stab at a Guinness World Record. No, they won’t be eating PC Decadent Chocolate Chip Cookies or zip-lining the length of the store. On this occasion Loblaws stores will attempt to crack 1,000 wheels of that rock-like but smacking good cheese known as Parmigiano Reggiano.  We presume there are some yet-to-be-revealed rules here and that there will a Guinness judge on site. Most such records require conditions on just how many people are going to try to break the record. It’s no good if Loblaws brings in every strong-back from its warehouses nationally to break this record as a team.  This can’t be like the orange juice consumption record for a football team at half time. It has to be more like the record broken by Loblaws associate Rudy Limeback’s son, Eric, who smashed the Guinness benchmark for single-handedly solving Rubik’s Cubes at university last October. We will be watching. There’s a chance for snacking!