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It’s supposed to be about the conservation of energy, but prophylactic maker Durex was recommending tonight that Canadians use Earth Hour to burn up some calories in bed. The saucy campaign was named #TurnOffToTurnOn and generated lots of interest on Twitter. The above video is quite charming. For those otherwise occupied, it was a choice of whether to go dark, and if so, just how completely. Many find it difficult to turn off the television and computer. But a lot of homes had the lights out. Former mayor David Miller, head of the Canadian Chapter of the World Wildlife Fund, called Earth Hour an opportunity for everyone to ponder climate change solutions. WWF created Earth Hour. Cynics abounded of course. There was a trace of such in Steve Paikin’s tweet asking “Fire places are allowed during Earth Hour, aren’t they?” Toronto Hydro announced after the 8.30 to 9.30 event that the power draw decreased by only six percent, however. The highest decrease in usage during Earth Hour was in 2009, Earth Hour’s second year.
