Toronto Bike Share is the new Bixi Bike

Toronto Bike Share is the new name for what”s left of the bankrupt Bixi Bike operation in this city. Toronto Bike Share will run by a U.S. firm, Alta Bicycle Share, an Oregon company which has had success operating the Bike Share concept in a number of U.S. cities. The Toronto Parking Authority will announce the changes Monday (March 21, 2014). Everything takes effect Tuesday, the same day TPA takes over as the new operator. It will a test to see if Bike share can make a go of it in Toronto’s difficult weather. A new pricing scheme is designed to encourage riders to commit for longer period.  Twenty-four-hour passes increase from $5 to $7 and 72-hour passes from $12 to $15. However monthly memberships will drop more than half from $41 to $18 and annual memberships will decrease from $97 to $90. TPA is said to be still  looking for a sponsor to help offset the costs, which might change the name again.