CFRB departs Deer Park home for “Whiskey Saigon” home

As reported some months ago NewsTalk1010, known for nearly 70 years as CFRB, will move from the corner of Yonge St. and St. Clair Ave. The final outing of this plan to tighten up Bell Media’s Toronto radio assets comes in an 18-part series by Alan Cross on NewsTalk1010 encapsulating the history of the station. It is a nice thing to do but a fairly light treatment of the important role the station has had in the media and business history of the city. Cross recalls that CFRB moved into these offices at the Deer Park corner in 1965. In the beginning, it was the Proctor and Gamble Building. The streets are crowded with memories like Wally Crouter Walkway and the business lunches that kept Fran’s Restaurant alive. NewsTalk1010 will move to what is known in Bell Media circles as the Whiskey Saigon space on Richmond West at (it seems) Duncan. It’s a pity for those who are moving there that the night club action is a long ago dream because the neighborhood, for all it’s manufactured 24-hour news excitement, is a dreary, treeless place in all directions. Nice if you own a loft maybe.