Loblaws has discontinued the sale of the Silk soy milk products in all its stores in Ontario, it has been confirmed to The South Bayview Bulldog. No reason was given by Loblaws for removing the popular beverage from its shelves but employees indicated that a recent re-working of the the company’s Planograph has shaken up the entire inventory. The Planograph is part of Loblaws internal management system. It is a computer program that measures cost, margin and volume. It is not clear which of these might be at work but it is obvious the planograph is about maximizing revenue. Silk is an international firm and from appearances it’s products, such as Silk Original, sell quite quickly. It seems that Loblaws will continue to carry the So Good soy milk beverage as well as its own branded soy milk. As many customers of Loblaws will know, it is frequently not possible to buy brand name products formerly quite common in the big supermarket chain. Only the President’s Choice or No Name brand is available. It appears that Silk products will continue to be sold at Valu mart stores (owned by Loblaws subsidiary National Grocers). It is also available at Longo’s, Metro and Summerhill Market.