Sobeys has cooked up a deal with Shell Oil that seems quite similar to a discount program offered by Loblaws on gasoline purchased at Esso stations. In the Sobeys-Shell arrangement, customers will get a cent off the price of gasoline per litre for every $20 spent at Sobeys for groceries up to a maximum of 10 cents per litre off the gas. It may be worth it but for a lot of people it is not as easy or attractive as the points rewards for groceries now offered in many supermarkets. With grocery points the bonus is recorded on the store till and is instantly checkable. In the Loblaws-Esso case at least the user has to become a keeper of paper chits until he/she gets to the gas station. Then he becomes a searcher of chits. No doubt some organized people make this work well and ten cents off each litre of gas is attractive. It is probably more helpful to large families which can easily rack up $200 in grocery sales between fill ups. Here in South Bayview, the consolidation and disappearance of gas stations makes it tougher for a Shell customer to buy in. There is only one station handy (Bayview and Roehampton) whereas there are at least three Esso outlets (Mt Pleasant, Bayview and Millwood).
