Lists of cities are fun. We may sometimes wonder why we should care about them. And what the creators have to gain by making them. In the news today we have Toronto as the 4th most attractive city in the world. The thinkers at PwC (PricewaterhouseCoopers) have created a list of ten (below). PwC is a “multinational professional services network”. It’s a description that seems to cover a lot of ground. (Do they cook?) In any case, as is usual with nice lists, all the places chosen are rich, sophisticated cities that any middle-class Torontonian would be happy to visit. A feel-good world for sure. We see it all the time. The Economist puts out a list of livable cities which usually includes Toronto. PwC concludes Toronto is tied with London in the transportation system category. They must mean the fantastic high-speed electric train to Pearson Airport similar to the one in London. (Oh wait. We haven’t done that yet). Taken as a whole however the “Wow, we’re on the list” phenomenon can be seen as a smooth PR venture for the creator of the list that is more enjoyable than many. The list: London New York Singapore Toronto San Francisco Paris Stockholm Hong Kong Sydney Chicago Global News
