Less than nine months after Loblaws introduced the mobile app to “reward” shoppers with product recommendations designed to fit their profile, the PC Plus program is said to have reached one-third of Canadian households. That’s according to a California-based company that provides the food giant with a service that matches customers with electronic coupon offers they are most likely to use. Do you feel a little manipulated. If so, it’s because you bought into it and it seems many people like it. This is the step beyond plain old PC Points for merely shopping at Loblaws. And the profile developers say they will soon be able to provide Loblaws with information that permits it to offer you “coupons” based entirely on your profile and yours alone. In total, the program counts about 6 million members. Presumably the largely unseen hand of Loblaws is felt mostly in Ontario where it has the most stores. It is easy to see how Loblaws does such enormous business and how it can reject brand-name companies which otherwise would rule consumer decision-making in its stores. Itbusiness.ca Loblaws grocery app reaches 6 million shoppers
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Less than nine months after Loblaws introduced the mobile app to “reward” shoppers with product recommendations designed to fit their profile, the PC Plus program is said to have reached one-third of Canadian households. That’s according to a California-based company that provides the food giant with a service that matches customers with electronic coupon offers they are most likely to use. Do you feel a little manipulated. If so, it’s because you bought into it and it seems many people like it. This is the step beyond plain old PC Points for merely shopping at Loblaws. And the profile developers say they will soon be able to provide Loblaws with information that permits it to offer you “coupons” based entirely on your profile and yours alone. In total, the program counts about 6 million members. Presumably the largely unseen hand of Loblaws is felt mostly in Ontario where it has the most stores. It is easy to see how Loblaws does such enormous business and how it can reject brand-name companies which otherwise would rule consumer decision-making in its stores. Itbusiness.ca 