iPhone “really big ritual” or raging mass hypnosis?

Of course we love our freedom to subordinate ourselves to the Apple iPhone, 6 and Plus 6. Thousands are so transfixed and in orderly lineups this morning (Friday, September 19, 2014) at the Toronto Eaton Centre. The iPhones went on sale this morning. One eager buyer said it all:  “There’s a really big ritual to this, and it’s really nice to be a part of it,” she said. Above, this morning. Below, last night. A man told CP24’s Cam Woolley “It”s beautiful. There’s no anger. It’s all love.” Right you are sir. That’s what phones should do.