There is intense and hostile reaction among those tweeting tonight about Urban Outfitters obscene Kent State jersey with the designer blood splatters. Earlier post Many are noting that the firm has apologized but that it hardly seems adequate. One post picks up the cynical defense UO makes that “it didn’t mean to make the connection.” Hilarity in the midst horror. Some said it was no apology at all. Another noted that Urban Outfitters had lost $53 million. The skinny seems to be that this type of offensive product line does not sell. Their stock is said to have closed down 1% (that’s the $52 million) the day this sweatshirt was released and has massively underperformed the broader market over the last five years. Someone else tweeted they must have run out of the Boston Marathon version.
