Ad Age Magazine (edited) — Since 2010, Allstate’s Mayhem has distracted drivers on the road with car washes and text messages, terrorized homeowners as a snowstorm and a raccoon in the attic, and served as a reminder that it’s important to have the right insurance when things go wrong. Now, the funny and scary Mayhem is back on the Internet with a new series of spots created by Leo Burnett, which debuted in the U.S. on New Year’s Day. In the ads, Mayhem is a burglar who finds targets on social media based on their travel plans. Here he peddles “Matt and Shannon’s” household stuff in an alarming and destructive way. Describing himself as a “nerd burglar,” he breaks into a couple’s home while they’re away and sells their stuff on the Internet. Ad Age
