Maclean’s asks what the backers of a failed effort on the crowdfunding website Kickstarter will do now that the project and their money have gone nowhere The South Bayview Bulldog likes “Smarten Up” as a quick bit of advice. The entire online concept of sending money on impulse — especially to start a company about which you know nothing — is evidence of a society with more money than brains. ZPM Espresso claimed its Nocturne coffee maker was the world’s first smart espresso machine for the home because of a programmable control chip, more common in commercial machines, that would allow consumers to create the perfect shot of concentrated java by precisely controlling water pressure and temperature. Uh-huh.
