Times change and so does Kraft Dinner. Parents will recall when that brand was pretty much synonymous with the term Mac’n’Cheese. But no more. The new name is KD and the company claims that 80 percent of Canadian consumers use that name for the familiar blue box of macaroni. “The way Canadians refer to Kraft Dinner as KD is as much a term of endearment as when you call a relative or a friend by a nickname,” brand director Kristen Eyre said. We’ll take her word. So the name is changing and there is also a hashtag — #KDisnowKD.
